Second Star Publishing was started by a family that has been in the publishing industry for nearly 40 years. It was created as a means to get YOUR publication in front of the big client.
Over the years, some incredible strides have been made to get our papers noticed. CVC, CAC, and others have helped legitemize our industry. Recently, due to the work of PaperChain, we have all been able to be listed with SRDS.
Now for the next step!
Getting into the software that the agency uses to place the ads.
How do we do that?
We are working with the creators of that software to place our publications front and center. No longer will buyers have to dig through piles of data to find us. As you know, our industry is extremely fragmented. In a country with nearly 10 thousand similar publications, it is nearly impossible to find 2 with similar Rate structures, sizes, or formats. This has made it challenging for any large media buyer to work with us.This is the problem that Second Star is solving.
